Erica Chen

Coach · Speaker · Community Builder

I help people see that we all matter — individually and collectively.

I’ve spent years studying what happens when people stop running on default — when they put down the story they inherited and pick up the one they actually want to live. Through the PIE Framework — Purpose, Identity, and Empathy — I help people figure out who they are, why they’re here, and where they belong.

You’re welcome here. All of you.

Erica C. Chen, smiling, arms crossed

Everything I Do, In One Place

There are a lot of ways to find your people.

Pick the path that fits where you are.

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Book Me to Speak

Keynotes on purpose, identity, and belonging — for the room that’s ready to stop going through the motions.

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Join Unicorn Dynasty

A community where everyone belongs and no one has to figure it out alone.

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Work With Me

Coaching for people who are ready to stop living on someone else’s terms.

Read The Glitter Trail

Essays on purpose, identity, and finding your people. New pieces, regularly.

The PIE Framework

Purpose · Identity · Empathy

Everything I do runs through the same three questions: What are you here to do? Who are you, really? And where do you belong? It’s not a formula. It’s a way of seeing.

Identity

Supporting people to know who they are and choose themselves, maybe for the first time.

Purpose

Helping people discover what they’re here to do — not the role, not the title. The thing underneath.

Empathy

Seeing and being seen — the understanding that none of this happens without one another.

The Glitter Trail

Notes on purpose, identity, and finding your people.

Unicorn Dynasty: A Year of Transformation, Healing, and Community

I could talk endlessly about why I created Unicorn Dynasty, but nothing speaks louder than the voices of the women who have experienced it firsthand.

From Grief to Glitter: The Baby Steps That Built a Dream

Little moments. Big magic. Here’s what I’ve learned about saying yes to the whisper.

I’m Now a Co-Founder of Super Impactful — And Here’s Why That Matters

We can’t build healthy communities without first understanding ourselves. Most of us don’t even know our own superpowers.

In Their Own Words

Real stories from real people.

Erica has a magical way of connecting with others. Her love and passion for female empowerment are unmatched.

Coaching Client

Unicorn Dynasty Member

Through captivating storytelling, she precisely named challenges many leaders quietly carry. Her Pivot & Shimmy framework offered a practical and empowering way to navigate those moments.

Victor Zhao

Co-President, Parents@Harvard

She opens with a shocking scene and somehow turns that moment into one of the most insightful, heartfelt keynotes on motherhood I’ve ever heard.

Alaina King

Co-Founder & CEO, King Family Eye Care

You’re welcome here

Start wherever you are.

Whether you’re looking for a coach, a speaker, a community, or just a place to think — you’re in the right place. All of you.